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People don’t buy products, they buy states- Anthony RobbinsOpinion is ultimately determined by the feelings, not the intellect-Herbert Spencer
A person’s mind or state is a very important thing during sales. ( This applies both in online marketing and offline marketing) It’s also very very important to know your market or clients state of mind. When you are able to determine this almost correctly, you can generate almost a huge sales volume without any more hard work.
Let me show you a simple and noticeable example:
In these years, shoes are a fashion and most people either buy Nike, Adidas, Puma and DC. But why though you might ask? Why do people have to buy these branded and expensive shoes? Couldn’t they just buy some shoes got off the flea market for quarter the price of a branded Nike Air Force?
The main reason to purchase these branded exercise shoes is generally first felt when an individual watches the television in his couch and feeling bad about himself being a couch potato. Then, he sees Kaka( Brazil football player) being the World Football Player Of The Year and wearing a Nike football boots. The passive message sent immediately subconsciously to the individual is just easy as “Wear Nike and you can Just Do It!”
This is called the process of Outcome Based Thinking and most world-class athletes use this process to achieve top performance in their competition. The best hoops shooter visualize a three point throw before just throwing outside the line and and the hitters in baseball see the bat hitting the ball for a base hit before going up to bat.
So similarly, the world’s greatest businessman and leaders uses outcome based thinking to close the deal before the even talk with the prospect. Edwin C. Barnes visualize working with Thomas Edison not working for Thomas Edison a thousand times and guess what, that came true!
So by implementing the OBT method, you can boost up your sales by 50% effortlessly. What you just need to do is let your market see what’s the outcome of them using your services and products and poof! Your sales rises magically!
Presenting people with a possible outcome is definitely a great way to get them to invest in something. If they can envision it, they’re more likely to buy it. The Nike example was fantastic, as sports commercials often use this kind of marketing ploy. Great post, man!
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Yeah, like in the “make money online” niche. You show them that a method works by showing your income from it. It really boost the sales of the product that teaches others how to do the same thing.
.-= Deneil Merritt´s last blog ..Are You Afraid To Be Famous? =-.
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Some people never trust OBT but some people do. Particularly people who are new online!
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That’s a great quote to remember. Copywriters always write to the reader, “Picture this in your mind…” They want to induce a state. Thanks for the tip!
.-= Big Idea Blogger´s last blog ..Why Entertainment Bloggers Earn More than You =-.
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Thanks for sharing this insight seems brainwashing from the tv media will slowly filter through to the web.
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