How Wording Can Result In No Sales Or Make Your Product The Best Launch Ever!

By Rich Teen On June 20, 2009 Under Copywriting

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Words can affect everything in your life although they’re only a small part of the communication process. Words can always have a huge and big impact on those you’re attempting to persuade.

Using The Name In Online Marketing!

The most impactful word in the whole universe is our NAME! When we’re just a toddler, we hear our name over and over again called by our parents and relatives. You have linked it as getting attention and you very much like that! Most people have a first, middle and last name and guess what, we’re always identified by our first name. Let say you’re John Doe. Do you get the fastest reaction when people call you John or Doe? John right and that’s why for most people it’s the first name that carries the impact unless you’re from Mars!

Marketers always uses the first name like Mr Jankens, Ms Tanny or anything come off sounding like you’re a pitchman and the prospects doesn’t feel close to you. So why the hell should they buy your products?

On the contrary, researched done shows that if you use a person’s first name, at the very beginning or the end of a sentences, the percentage of successes to interest and persuade someone to buy your things dramatically increased. But this does not implies that you need to mention ones’ name over and over again as this might irritate them!

Examples are as shown:

  • “Joey, do you think this machine will increase your company productivity with a 50%?”
  • “This phone makes you look cool, don’t you think, Kery?”
  • “Steph, do you think we could go out for movies tonight?”

The uses of an individual’s name is a powerful attention getter and it also acts in a highly positive associative manner with whatever statement or request is linked with it.

Using The Power Word “BECAUSE”

One of another impactful power word is “because”. When we were young, “because” gave us a very authoritative weight. In the future, this special word still carry it’s authoritative weight.

The Magical “Don’t” Word!

Expert says we can’t visualize the word won’t in our tiny miny brain and. Logically speaking, we can’t visualize the word because it’s not a noun or even a verb. Therefore, this word can influence others with super or even magical results. Don’t believe it? Try it!

Secrets Revealed!

Everyone loves secrets including me, you and even your mum! When you share secrets to your to-be clients, you’ll definitely get trust and instant sales!

By telling your clients some “secrets”, this shows you’re confiding in your clients and when you confide something in people, you’ll tend to get reciprocal behavior. Once this level is achieved, you can just persuade that person to buy your services or products! :)

13 comments - add yours
The Bad BloggerNo Gravatar

June 21, 2009

Love this post, especially the last… “Secret” is a very powerful word, it had been use in almost every niche market you can possibly find.
.-= The Bad Blogger´s last blog ..The May DotCom Secrets Journal Review ! =-.

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Ying HangNo Gravatar

June 21, 2009

The “Secret” tactics definitely work out well.

[Reply]

AdityaNo Gravatar

June 23, 2009

I too loved the last ’secret’. It makes a deep impression on someone when you reveal a ’secret’. I would also like to bring it your mention that I am not the kind of person that appreciates everyone around, but yes, I really appreciate your initiative.

Kids such as you give boost to kids like us in our entrepreneurial journey. For me, I am a 80% affiliate marketer and 20% blogger that makes pretty enough for my ventures to get all the latest gadgets I need.

At the last, Internetmarketeen.com is now in my bookmarks.

[Reply]

LacyNo Gravatar

June 24, 2009

Pretty good post. I just came by your blog and wanted to say
that I have really liked browsing your blog posts. Anyway
I’ll be subscribing to your feed and I hope you write again soon!

[Reply]

New Media StrategiesNo Gravatar

June 24, 2009

I agree with Bad Blogger. “Secret” is a catchy word indeed. It gives a sense of mystery and let your curiosity take over. So you can’t resist opening it.

[Reply]

ClickKT Dot ComNo Gravatar

June 24, 2009

Great post, I agree with The Bad Blogger ^_^
.-= ClickKT Dot Com´s last blog ..Interview With Kristi Hines =-.

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rachelNo Gravatar Reply:

Marketers always uses the first name like Mr Jankens, Ms Tanny or anything come off sounding like you’re a pitchman and the prospects doesn’t feel close to you. So why the hell should they buy your products?

[Reply]

blinkkyNo Gravatar

June 25, 2009

I like the last one. “Secrets Revealed!” I always read something like that =)
.-= blinkky´s last blog ..How To Add A Border To An Image =-.

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Secrets are actually great ways to get your clients thinking, “If he is giving this here imagine how good all the products will be”.

Nice post!
.-= Farrhad A | The Marketing Park´s last blog ..How to Build the Ultimate Email Marketing List =-.

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Deneil MerrittNo Gravatar

June 25, 2009

Great article, I never knew some words played a big roll in our business. I will have to remember this when making my sales page for my ebook.
.-= Deneil Merritt´s last blog ..Deneil Merritt’s Top 5 Favorite Movies =-.

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Addressing people by their name works not only on the web. It is also appears effective in the business life. It turns the business life into some private and friendly way and cooperation increases sky-high, providing best results.

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sonumranaNo Gravatar

August 2, 2009

Great article, I never knew some words played a big roll in our business. I will have to remember this when making my sales page for my ebook
Best regards.Thanks a lot for sharing.

Sonum Rana.

[Reply]

rachelNo Gravatar

December 9, 2009

It turns the business life into some private and friendly way and cooperation increases sky-high, providing best results.

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