Internet Marketing Search Strategies

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Internet Marketing: Three Search Strategies used to Make Money Online

By Valerie Christopher

Internet marketing is one of the most lucrative ways to make money in today’s technologically advanced society.  The interactive appeal of the internet makes it easy to advertise, sale, market and write about products and services online.  Internet marketing, which also refers to i-marketing, web marketing, online marketing and eMarketing,has evolved into a generation of dot.com marketing tools designed to help you earn a living off the world wide web.

 There are numerous ways to make money online off of internet marketing.  You don’t have to have your own Web site, or install some special software, you just have to know where to go, where to look, and how to get started.  Internet marketing is when media is placed in different stages to attract the customer’s attention.  These stages consist of search engine marketing (SEM), search engine optimization (SEO) and Pay per click (PPC) ads on various sites. 

 Search Engine Marketing

 This is a internet marketing tool designed to promote websites by increasing their productivity and visibility through search engine result pages (SERPs).  The term search engine marketing has been used generically to describe two types of search directories: crawler-based search engines and human-powered directories.

Crawler-Based Search Engines

This is a type of internet marketing that creates their listings automatically.  An example of a crawler-based search engine is Google.  Google will “crawl” or “spider” the web for

information and then people will search through what google has found.  Even if you change your web pages, crawler search engines like Google, will find your changes, which can also affect how you are listed.  With this type of internet marketing, page titles, copy and keywords always play a role of where you can be found on the internet and how often you can be found. 

 Human-Powered Directories

A human-powered directory is also known as, the Open Directory.  It relies on humans for listings.  For instance, if you had your own site, you must write a short description to the directory for your entire site.  Sometimes editors will write one for the sites they review.  But a search will only look for matches based on the descriptions that have been written.  If you make changes to your site, it will have not effect your listing.  The only difference is that a site with great content might be more likely to get reviewed for free than a poor site with horrible content. 

 Search Engine Optimization

Inernet marketing has never been so easy with the process of improving your volume and quality of traffic to Web sites through SEO.  As an internet marketing strategy, SEO pays close attention to how search engines are designed to work and what people search the internet for and how they go about doing it.  This works by optimizing a Web site in order to increase its visibility online through specific keywords.  For instance, if you want to search for the perfect lip color, you wouldn’t just plug in lip color in a search engine. Instead, you would plug in: the perfect shade of lip color, or how to choose lipsticks in order to return more results.  SEO Web sites generates money as an internet marketing tool by how often the Web site is searched based on the keywords linked to the site.  If you have a site that’s about Homade Graeter’s Chocolate Ice Cream, you’re going to want to make sure that you have specific keywords written that will make Homade Graeter’s Chocolate Ice Cream site appear during a chocolate ice cream search. 

 Pay Per Click

 The internet marketing behind Pay Per Click, (PPC), is used as an advertising vehicle in which advertisers pay their host only when their ad on a particular Web site has been clicked.  Advertises depend heavily on keyword phrases that touch on their market in order for PPC to work.  Web sites that use PPC, like Google, Yahoo and Microsoft are the three largest network operators.  They operate based on Cost Per Click (CPC), which is the amount the advertiser pays the search engine host for every click its advertisement receives.  PPC has become a lucrative internet marketing tool for internet advertising.  It helps to combine a site that publishes content with a site that simply advertises through keywords that connect them both. 

 As the world of internet marketing continues to grow faster than any other type of media, companies everywhere can benefit from reaching a mass audience for only a fraction of the cost traditional advertisers must pay.  Internet marketing is inexpensive, but based on its exposure and overall results to tracking and generating internet media, it has become one of the most efficient and successful ways to make money through online marketing.