What I Learned About Online Marketing From Chancellor Palpatine

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I am a die hard fan of Star Wars movie and the cartoon series so I always felt that they inspire me especially the Jedis like Qui-Gon Jinn and Master Yoda. But, this post I will be talking what I learned about IM from Chancellor Palpatine, the Chancellor of Galactic Republic and Emperor of Galactic Empire.

Palpatine, also known as Darth Sidious, was the last Chancellor of the Galactic Republic and the first Emperor of the Galactic Empire. Chancellor Palpatine was able to build up his Empire by setting up a complex and fascinating plan, which took years and involved starting the Clone Wars, the wars between the Republic and Separatists. Palpatine himself was involved in both the Galactic Republic and, secretly, the Confederacy of Independent Systems, as Lord Sidious which allowed him to prolong the conflict in order to gain more executive powers from the Senate.

#1 Thing That Chancellor Palpatine Taught Me-Give Solutions To People!

Darth Sidious was hoping to turn Anakin Skywalker to the Dark Side and as his apprentice. He was able to turn him into Darth Vader because he promised to solve Anakin’s problem which was preventing Padme Amidala from dying and thus Darth Sidious promised to do so! So how do we apply it in our online marketing? Provide people solutions! If people are having a fever, they don’t still go to work and pretend that nothing has happened, they normally see a doctor. If you’re buying McD, you are not interested in Ronald Mcdonalds are you? You are just interested in food as you’re hungry!

As a conclusion, provide people with solutions and you will get plenty of clients!

#1 Thing That Chancellor Palpatine Taught Me-Take Advantages Of People Weaknesses!

Anakin Skywalker was the hope of Darth Sidious and the method  he used to turn him into Lord Vader was to used and attacking his weakness point. Anakin was well known for his emotion as he always can’t control his emotion properly and he often release his anger through and during lightsaber duelling with his enemies. Besides that, he can’t control his love feeling when he married Padme Amidala secretly. Jedi are not supposed to have relationship and release any anger.

How you can apply this in the current era of globalization?

You can always apply it based on the current market problems. For example, the H1N1 flu is quite viral and what you can do is to sell masks. I have seen guys who sell masks to US, Japan and Hong Kong citizens and they’re now profiting like mad!